Decoding Genius: How Idea Engineering Works

«Decoding Genius: How Idea Engineering Works» is a book by psychologist Ron Friedman that explores how innovators come up with new ideas. The book is based on decades of research by Friedman and his colleagues, who have studied how creative people work.
In the book, Friedman argues that innovators are not simply geniuses or talented. They use a process that he calls "idea engineering". Friedman argues that innovators who use the idea engineering process are more successful than those who don't. He also argues that this process can be learned and practiced.
«Decoding Genius» is a valuable resource for anyone who wants to learn how to come up with new ideas. It provides a deep understanding of how innovators work and offers practical advice on how to use the idea engineering process.